The Origin: Pura Vida means Pure life in Spanish




 AT PURA VIDA… giving back has always been at the core of what we do, which is why we created the Charity Collection. Over the last few years, we’ve partnered with more than 175 charities around the world to donate nearly $2.4 million to causes you care about. We’re always striving to do more and are constantly on the lookout for more charities that can benefit from Pura Vida Bracelets. You can now buy bracelets and support specific causes like Human Trafficking, Girls who are fleeing bad situations, or providing clean water to everyone. Now, fashion accessories are more than just material, they are proof you care!

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